Electronic Commerce: The Strategic Perspective
Các tập tin
Ngày
2014
Tác giả
Watson, Richard T.
Berthon, Pierre
Pitt, Leyland F.
Zinkhan, George M.
Tên Tạp chí
Tạp chí ISSN
Nhan đề tập
Nhà xuất bản
BCcampus
Giấy phép
Creative Commons Attribution 4.0 International
Tóm tắt
This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.
Mô tả
115 p.
Từ khóa
Electronic Commerce , Strategic Perspective , Marketing