Principles of Marketing
| dc.contributor.author | University of Minnesota Libraries | |
| dc.date.accessioned | 2025-09-26T08:01:36Z | |
| dc.date.available | 2025-09-26T08:01:36Z | |
| dc.date.issued | 2015 | |
| dc.description | 404 p. | |
| dc.description.abstract | Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic — This textbook employs the term "offering" instead of the more traditional First "P" — product. That is because consumers don't sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both. | |
| dc.identifier.isbn | 9781946135193 | |
| dc.identifier.uri | https://oerrepository.ntt.edu.vn/handle/298300331/1026 | |
| dc.language.iso | en | |
| dc.publisher | University of Minnesota Libraries Publishing | |
| dc.subject | Marketing | |
| dc.subject | Strategic Planning | |
| dc.subject | Professional Selling | |
| dc.title | Principles of Marketing | |
| dc.type | Book | |
| dcterms.license | Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International |