Foundations in Digital Marketing
| dc.contributor.author | Grayson, Rochelle | |
| dc.date.accessioned | 2025-09-26T08:44:46Z | |
| dc.date.available | 2025-09-26T08:44:46Z | |
| dc.date.issued | 2023 | |
| dc.description | 262 p. | |
| dc.description.abstract | Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. | |
| dc.identifier.uri | https://oerrepository.ntt.edu.vn/handle/298300331/1034 | |
| dc.language.iso | en | |
| dc.publisher | BCcampus | |
| dc.subject | Digital Marketing | |
| dc.subject | Marketing | |
| dc.subject | Guilde | |
| dc.title | Foundations in Digital Marketing | |
| dc.type | Book | |
| dcterms.license | Creative Commons Attribution 4.0 International |