Legal Aspects of Marketing and Sales
Các tập tin
Ngày
2012
Tác giả
Mayer, Don
Warner, Daniel
Siedel, George J.
Lieberman, Jethro K.
Tên Tạp chí
Tạp chí ISSN
Nhan đề tập
Nhà xuất bản
Saylor Foundation
Giấy phép
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
Tóm tắt
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
Mô tả
978 p.
Từ khóa
Legal Aspects , Marketing , Sales