Introduction to Communication and Media Studies
Các tập tin
Ngày
2024
Tác giả
J.J. Sylvia IV, Fitchburg State University
Tên Tạp chí
Tạp chí ISSN
Nhan đề tập
Nhà xuất bản
ROTEL
Giấy phép
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
Tóm tắt
Introduction to Communication and Media Studies is an in-depth exploration of how communication shapes our world. This book traces the historical evolution of media, from the early days of the printing press to today’s digital age, examining key developments such as the telegraph, radio, television, and the internet. It also covers critical theories that explain media’s impact on society, including the effects of advertising, the role of public relations, and the emergence of social media as a powerful force in modern communication. Chapters on media literacy, critical thinking, and rhetorical analysis help students develop critical skills for understanding and analyzing media messages.
Mô tả
1226 p.
Từ khóa
Communication , Media , Truyền thông