Mass Communication, Media, and Culture - An Introduction to Mass Communication
| dc.date.accessioned | 2025-06-06T02:33:07Z | |
| dc.date.available | 2025-06-06T02:33:07Z | |
| dc.date.issued | 2016 | |
| dc.description | 604 p. | |
| dc.description.abstract | Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. Today's students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge's sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan's Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. | |
| dc.identifier.isbn | 9781946135261 | |
| dc.identifier.uri | https://oerrepository.ntt.edu.vn/handle/298300331/689 | |
| dc.language.iso | en | |
| dc.publisher | University of Minnesota Libraries Publishing | |
| dc.subject | Mass Communication | |
| dc.subject | Communication | |
| dc.subject | Truyền thông đại chúng | |
| dc.title | Mass Communication, Media, and Culture - An Introduction to Mass Communication | |
| dc.type | Book | |
| dcterms.license | Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International |