Writing for Strategic Communication Industries
Ngày
2016
Tác giả
Roberts, Jasmine
Tên Tạp chí
Tạp chí ISSN
Nhan đề tập
Nhà xuất bản
Ohio State University Libraries
Giấy phép
Creative Commons Attribution 4.0 International
Tóm tắt
Good writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers:
- Straightforward chapters that use real-world examples to illustrate key points.
- Discussion of different writing styles and techniques.
- Examples of communication materials such as press releases, creative briefs, feature articles, and more.
- Embedded videos of insights from communication professionals.
- Tips on pitching to the media.
- A collection of popular sources for further explanation.
Mô tả
136 p.
Từ khóa
Strategic Communication , Communication Industries , Công nghiệp truyền thông