Digital Marketing Strategy
| dc.contributor.author | Dolbec, Pierre-Yann | |
| dc.date.accessioned | 2025-09-26T08:25:12Z | |
| dc.date.available | 2025-09-26T08:25:12Z | |
| dc.date.issued | 2021 | |
| dc.description | 256 p. | |
| dc.description.abstract | The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so. | |
| dc.identifier.uri | https://oerrepository.ntt.edu.vn/handle/298300331/1031 | |
| dc.language.iso | en | |
| dc.publisher | Concordia University Open Textbooks | |
| dc.subject | Digital Marketing Strategy | |
| dc.subject | Digital Marketing | |
| dc.subject | Strategy | |
| dc.title | Digital Marketing Strategy | |
| dc.type | Book | |
| dcterms.license | Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International |
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