Mastering Strategic Management
Các tập tin
Ngày
2015
Tác giả
University of Minnesota Libraries
Tên Tạp chí
Tạp chí ISSN
Nhan đề tập
Nhà xuất bản
University of Minnesota Libraries Publishing
Giấy phép
Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
Tóm tắt
Teaching the strategic management course can be a challenge for many professors. In most business schools, strategic management is a “capstone” course that requires students to draw on insights from various functional courses they have completed (such as marketing, finance, and accounting) in order to understand how top executives make the strategic decisions that drive whether organizations succeed or fail. Although students have taken these functional courses, many students have very little experience with major organizational choices. It is this inexperience that can undermine many students’ engagement in the course.
Mô tả
284 p.
Từ khóa
Mastering Strategic Management , Strategic Management , Marketing