Business and Management

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https://oerrepository.ntt.edu.vn/handle/298300331/516

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Đang hiển thị 1 - 20 trong tổng số 47

Advances in Information Security and Privacy
(MDPI, 2022) Lax, Gianluca; Russo, Antonia
This book is a curated collection of 16 peer-reviewed papers presenting the latest research and solutions in cybersecurity and data privacy. Published during the pandemic era, these works address increased digital threats by exploring cryptographic methods, machine learning approaches, access control mechanisms, blockchain solutions, and comprehensive surveys. The volume establishes a state-of-the-art foundation for safeguarding information and mitigating security risks .
An Australian and New Zealand Human Resource Management Guide to Work Health and Safety
(University of Otago, 2024) Sheridan, Lynnaire
An Australian and New Zealand Human Resource Management Guide to Work Health and Safety presents an historical overview of work health and safety, outlines its key theories and principles then explains how it can be operationalised through adopting and enacting a safety management system.
Artificial Intelligence and Big Data Applications
(MDPI, 2024) Ramdane-Cherif, Amar; Tomar, Ravi; Singh, Thipendra
Artificial intelligence and big data applications are present in almost every corner of life. This reprint of the Special Issue entitled “Artificial Intelligence and Big Data Applications” contains a wide range of works with comprehensive information on image processing, natural language processing, computer vision, sentiment analysis, voice and gesture analysis, and other topics in the field. The latest works in multidisciplinary applications such as legal, healthcare, smart society, cyber–physical systems, and smart agriculture, among others, are also included. This compilation will spark the interest of researchers in the aforementioned fields and will serve as a knowledge base for further research in the future.
Beginning Excel 2019
(Open Oregon Educational Resources, 2017) Brown, Noreen; Lave, Barbara; Romey, Julie
This textbook was written for a community college introductory course in spreadsheets utilizing Microsoft Excel. While the figures shown utilize Excel 2019, the textbook was written to be applicable to other versions of Excel as well. The book introduces new users to the basics of spreadsheets and is appropriate for students in any major who have not used Excel before. This textbook includes instructions for Excel for Mac also.
Business Law: A Risk Management Approach
(2022) Lingwall, Jeff; State, Boise
This book covers essential business law topics of interest to managers, from the perspective of analyzing, managing, and reducing legal risk associated with business transactions.
Capitalism in the Platform Age: Emerging Assemblages of Labour and Welfare in Urban Spaces
(Springer Cham, 2024) Mezzadra, Sandro; Cuppini, Niccoló; Frapporti, Mattia; Pirone, Maurilio
This open access book presents a comprehensive analysis of urban digital platforms such as Airbnb, Deliveroo, Amazon, and Google, conceptualizing them as techno-economic infrastructures that organize both social life and labor. Drawing on a three-year research project, it offers a general theory of platform capitalism, arguing that platforms are not just tools but generative engines reshaping economic and social systems. The book examines how platforms manage labor through algorithms, extract value via data, and influence urban and financial infrastructures. It also explores how the COVID-19 pandemic accelerated their transformation into dominant organizational forms, and considers the social, economic, and political implications of platformization.
Customer Centric Strategy - 2nd Edition
(eCampusOntario, 2024) Shields, Kerri
Customer centricity is about organizational transformation making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer journey to discover customer needs and wants, what's working and what is not, then taking action to improve the customer experience. Customer loyalty is built through providing exceptional customer experiences. This in turn increases revenues through positive company image, referrals, and increased customer lifetime value. Most organizations today realize that they must focus on the customer to remain competitive.
Customer Insights - Second Edition
(Western Sydney University, 2023) Khan, Aila
Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective.
Developing Organizational and Managerial Wisdom 2nd Edition
(Open Education, 2021) Anderson, Brad C.
This book presents novel research results in the dynamics of values, rationality, and power in organizations. Through this understanding, readers will gain insights and frameworks to understand others' actions within their environment. Armed with the knowledge of how values, rationality, and power influence people's actions, readers will gain tools they can use to navigate the complexity of organizations to foster wise action.
Digital Economies at Global Margins
(The MIT Press, 2019) Graham, Mark
This book explores how growing digital connectivity and the digitalization of the economy are affecting people and places on the economic margins of the world. Through diverse case studies—from Chile to Kenya to the Philippines—it examines whether digital tools empower marginalized communities or reinforce existing inequalities. Topics include data-driven disintermediation, gender and digital labor, philanthropic capitalism, innovation hubs, and shifting global centers of tech development. The book brings together interdisciplinary insights to critically assess the promises and pitfalls of digital inclusion.
Digital Marketing Strategy
(Concordia University Open Textbooks, 2021) Dolbec, Pierre-Yann
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions
(OpenBook Publishers, 2023) Cöster, Mathias; Danielson, Mats; Ekenberg, Love; Gullberg, Cecilia
Whilst digitisation is far from a new concept, many assume that simply introducing automation and information systems in various forms will be enough to make their organisation’s operations more efficient. This misconception can often lead to disarray and costly mistakes. Digital Transformation: Understanding Business Goals, Risks, Processes, and Decisions shows how to avoid such issues via careful consideration of what an enterprise really needs. Unlike many other books on digital transformation, the authors do not dwell on database design or the details of implementing information systems. Instead, they emphasise the importance of a clear understanding of all aspects of an organisation in order to effectively implement and manage digital systems, from business goals and strategies to structuring information and making decisions, risk assessments, project management, organising, and procuring services and products. Organised in eleven chapters, and drawing on examples from all over the world, this book will be of interest to university students of business administration, management, information systems, and computer science, as well as practitioners seeking to better understand how to handle digital transformation in their own organisation.
Economics - Theory Through Applications
(Saylor, 2012) Cooper, Russell; John, Andrew
Russell Cooper and Andrew John have written an economics text aimed directly at students from its very inception. You're thinking, ”Yeah, sure. I've heard that before.“ This textbook, Economics: Theory Through Applications, centers around student needs and expectations through two premises: … Students are motivated to study economics if they see that it relates to their own lives. … Students learn best from an inductive approach, in which they are first confronted with a problem, and then led through the process of solving that problem. Many books claim to present economics in a way that is digestible for students; Russell and Andrew have truly created one from scratch. This textbook will assist you in increasing students' economic literacy both by developing their aptitude for economic thinking and by presenting key insights about economics that every educated individual should know.
Electronic Commerce: The Strategic Perspective
(BCcampus, 2014) Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; Zinkhan, George M.
This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.
Financial Management for Small Businesses: Financial Statements & Present Value Models
(Michigan State University, 2020) Robinson, Lindon J.; Hanson, Steven D.; Black, J. Roy
This book is for those whose financial management focus is on small businesses. For you, we adapt the traditional financial management themes emphasized in corporate financial management courses to meet the needs of small businesses. Many financial managers of small businesses come from farms or agribusinesses. Others are interested in working for or starting businesses in the food or retail sectors. In most cases, these businesses aren’t organized as C-corporations impacting things like taxes, depreciation, and legal requirements around compiling and reporting financial data. They are rarely publicly traded which creates unique constraints to raising debt and equity capital and calculating required risk-adjusted returns.
Financial Management for Small Businesses: Financial Statements and Present Value Models
(Michigan State University, 2023) Robison, Lindon; Hanson, Steven D.; Black, J. Roy
This book is for those whose financial management focus is on small businesses. For you, we adapt the traditional financial management themes emphasized in corporate financial management courses to meet the needs of small businesses.
Financial Strategy for Public Managers
(Rebus Community, 2016) Kioko, Sharon; Marlowe, Justin
Financial Strategy for Public Managers is a new generation textbook for financial management in the public sector. It offers a thorough, applied, and concise introduction to the essential financial concepts and analytical tools that today's effective public servants need to know. It starts “at the beginning” and assumes no prior knowledge or experience in financial management. Throughout the text, Kioko and Marlowe emphasize how financial information can and should inform every aspect of public sector strategy, from routine procurement decisions to budget preparation to program design to major new policy initiatives. They draw upon dozens of real-world examples, cases, and applied problems to bring that relationship between information and strategy to life. Unlike other public financial management texts, the authors also integrate foundational principles across the government, non-profit, and “hybrid/for-benefit” sectors. Coverage includes basic principles of accounting and financial reporting, preparing and analyzing financial statements, cost analysis, and the process and politics of budget preparation. The text also includes several large case studies appropriate for class discussion and/or graded assignments.
Foundations in Digital Marketing
(BCcampus, 2023) Grayson, Rochelle
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.
Growth and Competitive Strategy in 3 Circles
(Saylor Foundation, 2012) Urbany, Joe E.
The 3-Circle model was developed over the past several years, initially in strategic planning for a university graduate program and in an executive MBA course designed to integrate the concepts of marketing and competitive strategy. Over the course of time, the 3-Circle model has been successfully used by hundreds of organizations throughout the world in establishing and growing their market positions. Many of the case examples in this book demonstrating applications of the 3-Circle model applications are from executives who have attended executive education training at the University of Notre Dame.
Intermediate Financial Accounting - 2021-A Volume 1
(Lyryx, 2016) Arnold, Glenn; Kyle, Suzanne
This text is intended for a first course in Intermediate Financial Accounting. It presumes that students have already completed one or two Introductory Financial Accounting courses. The book reflects current International Financial Reporting Standards (IFRS), such as IFRS 15 - Revenue from Contracts With Customers. It focuses on more difficult intermediate accounting topics that match prerequisite requirements for students advancing to a second level Intermediate Financial Accounting course. Advanced topics that are covered in Advanced Financial Accounting courses, such as consolidations and foreign exchange, are not included here. The text is written with an approachable style that focuses on key concepts that will be relevant to students' future careers as accountants. The book provides a review of Introductory Accounting concepts and covers all topics essential to a first level Intermediate Accounting course: the conceptual framework and current landscape of financial reporting; statements of financial position, comprehensive income, cash flows and shareholders' equity; cash and receivables; revenue; inventory; property plant and equipment; intangible assets; and intercorporate investments.

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