Graphic Design
URI vĩnh viễn cho bộ sưu tập này
Duyệt qua
Gửi gần đây
- Tài liệuBuy Now How Amazon Branded Convenience and Normalized Monopoly(The MIT Press, 2022) West, EmilyHow Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon's consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand's focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brand's image control strategies. West considers why pushback against Amazon's ubiquity and market power has come mainly from among Amazon's workers rather than its customers or competitors, arguing that Amazon's brand logic fragments consumers as a political bloc. West's innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today's economy.
- Tài liệuThe History and Cultural Heritage of Chinese Calligraphy, Printing and Library Work(De Gruyter, 2010) Allen, Susan M.; Xiaolan, Cheng; Bos, Jan; Zuzao, LinIn China the tradition of a book society is longer than anywhere else in the world. Chinese paper making, calligraphy and woodblock printing date from very early ages, but have for a very long time remained almost unknown to the Western world. At the IFLA satellite meeting ?Chinese Written and Printed Cultural Heritage and Library Work? in Hangzhou in 2006 the richness of present day book historical research and library activities in China has been presented by more than sixty papers. This fine selection reflects the width and depth of this extremely important and immense Chinese heritage.
- Tài liệuBrushed in Light Calligraphy in East Asian Cinema(University of Michigan, 2021) Nornes, Abé MarkusDrawing on a millennia of calligraphy theory and history, Brushed in Light examines how the brushed word appears in films and in film cultures of Korea, Japan, Taiwan, Hong Kong, and PRC cinemas. This includes silent era intertitles, subtitles, title frames, letters, graffiti, end titles, and props. Markus Nornes also looks at the role of calligraphy in film culture at large, from gifts to correspondence to advertising. The book begins with a historical dimension, tracking how calligraphy is initially used in early cinema and how it is continually rearticulated by transforming conventions and the integration of new technologies. These chapters ask how calligraphy creates new meaning in cinema and demonstrate how calligraphy, cinematography, and acting work together in a single film. The last part of the book moves to other regions of theory. Nornes explores the cinematization of the handwritten word and explores how calligraphers understand their own work.
- Tài liệuInclusive Spectrums Subtitle:Preliminary Research Exhibition(OCAD University, 2020) Azhar, Amna; Boback, Sara; Burke, Jason; Cao, JenniferThis exhibition presents the preliminary major research project ideas of OCAD University’s Inclusive Design 2019/2021 cohort. These projects explore a spectrum of themes, ranging from healthcare, to sensory experiences, to storytelling and services for cultural communities, to neurodiversity, and finally, to design practices and processes themselves.
- Tài liệuWeb Design Primer(Toronto Metropolitan University, 2018) Adams, Richard; Sagarwala, AhmedThis book was written for a one-semester course in web design for students in Ryerson’s Faculty of Communication and Design (FCAD) and may also be useful for high school, community college, or training center courses on beginning web design — or for anyone who wants to read the book and complete the tutorials on their own. The goal of the book is to provide students with a reference on some of the latest web design practices that is short and to-the-point, low-cost, and readily accessible.