Customer Insights - Second Edition
Các tập tin
Ngày
2023
Tác giả
Khan, Aila
Tên Tạp chí
Tạp chí ISSN
Nhan đề tập
Nhà xuất bản
Western Sydney University
Giấy phép
Creative Commons Attribution-NonCommercial 4.0 International
Tóm tắt
Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective.
Mô tả
359 p.
Từ khóa
Customer Insights , Secondary research , Marketing