Digital and Strategic Innovation for Alpine Health Tourism: Natural Resources, Digital Tools and Innovation Practices from HEALPS 2 Project
Ngày
2023
Tác giả
Spoladore, Daniele
Pessot, Elena
Sacco, Marco
Tên Tạp chí
Tạp chí ISSN
Nhan đề tập
Nhà xuất bản
Springer
Giấy phép
Tóm tắt
Digital and Strategic Innovation for Alpine Health Tourism presents research and outcomes from the HEALPS 2 Project, focusing on how digital tools and innovation strategies can enhance health tourism in the Alpine regions. The book explores the sustainable use of natural resources (such as thermal waters, clean air, and mountain environments) to promote wellness tourism. It highlights how digital transformation, innovation practices, and cross-regional collaboration can strengthen the competitiveness and sustainability of Alpine health destinations.
Mô tả
135 p.
Từ khóa
Health tourism , Alpine regions , Digital innovation , Sustainable tourism , Wellness tourism , Du lịch thông minh , Marketing du lịch