Tourism Destination Management
Các tập tin
Ngày
2019
Tác giả
Rodríguez-Díaz, Manuel
Espino-Rodríguez, Tomás F.
Tên Tạp chí
Tạp chí ISSN
Nhan đề tập
Nhà xuất bản
MDPI - Multidisciplinary Digital Publishing Institute
Giấy phép
Tóm tắt
This book compiles research on tourist destination management, viewing destinations as complex adaptive systems focused on competitiveness. It highlights five key areas: destination management and marketing, sustainability, destination renewal, online reputation and branding, and smart technologies for tourism development. The included studies examine topics such as circular tourism in hotels, destination image, cultural creativity, online reputation coherence, and the link between hotel prices and reputation.
Mô tả
124 p.
Từ khóa
Tourism management , Destination competitiveness , Sustainability , Destination renewal , Smart tourism , Digital communication , Tourism marketing , Marketing du lịch