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Buy Now How Amazon Branded Convenience and Normalized Monopoly
(The MIT Press, 2022) West, Emily
How Amazon combined branding and relationship marketing with massive distribution infrastructure to become the ultimate service brand in the digital economy. Amazon is ubiquitous in our daily lives—we stream movies and television on Amazon Prime Video, converse with Alexa, receive messages on our smartphone about the progress of our latest orders. In Buy Now, Emily West examines Amazon's consumer-facing services to investigate how Amazon as a brand grew so quickly and inserted itself into so many aspects of our lives even as it faded into the background, becoming a sort of infrastructure that can be taken for granted. Amazon promotes the comfort and care of its customers (but not its workers) to become the ultimate service brand in the digital economy. West shows how Amazon has cultivated personalized, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand's focus on speedy and seamless ecommerce delivery, represented in the materiality of the branded brown box; the positioning of its book retailing, media streaming, and smart speakers as services rather than sales; and the brand's image control strategies. West considers why pushback against Amazon's ubiquity and market power has come mainly from among Amazon's workers rather than its customers or competitors, arguing that Amazon's brand logic fragments consumers as a political bloc. West's innovative account, the first to examine Amazon from a critical media studies perspective, offers a cautionary cultural study of bigness in today's economy.
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The History and Cultural Heritage of Chinese Calligraphy, Printing and Library Work
(De Gruyter, 2010) Allen, Susan M.; Xiaolan, Cheng; Bos, Jan; Zuzao, Lin
In China the tradition of a book society is longer than anywhere else in the world. Chinese paper making, calligraphy and woodblock printing date from very early ages, but have for a very long time remained almost unknown to the Western world. At the IFLA satellite meeting ?Chinese Written and Printed Cultural Heritage and Library Work? in Hangzhou in 2006 the richness of present day book historical research and library activities in China has been presented by more than sixty papers. This fine selection reflects the width and depth of this extremely important and immense Chinese heritage.
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Redesigning Lives: Learning How Space Impacts Residents in Affordable Supportive Housing Initiatives
(Pressbook OER, 2020) Pirie, Shannon
Redesigning Lives: Learning How Space Impacts Residents in Affordable Supportive Housing Initiatives is a research project funded through a SSHRC Explore Grant. This research was a collaborative venture between the Faculty of Applied Science and Technology and the Faculty of Applied Health and Community Studies at Sheridan College. The goal of this research was to look at the impact that design can make to mental health and wellbeing and community-building through the lens of affordable and supportive housing. Bringing together the strengths of the two disciplines, this research looked at physical design and how it intersects with social determinants of health (SDOH).
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Brushed in Light Calligraphy in East Asian Cinema
(University of Michigan, 2021) Nornes, Abé Markus
Drawing on a millennia of calligraphy theory and history, Brushed in Light examines how the brushed word appears in films and in film cultures of Korea, Japan, Taiwan, Hong Kong, and PRC cinemas. This includes silent era intertitles, subtitles, title frames, letters, graffiti, end titles, and props. Markus Nornes also looks at the role of calligraphy in film culture at large, from gifts to correspondence to advertising. The book begins with a historical dimension, tracking how calligraphy is initially used in early cinema and how it is continually rearticulated by transforming conventions and the integration of new technologies. These chapters ask how calligraphy creates new meaning in cinema and demonstrate how calligraphy, cinematography, and acting work together in a single film. The last part of the book moves to other regions of theory. Nornes explores the cinematization of the handwritten word and explores how calligraphers understand their own work.
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Pay for Play: How the Music Industry Works, Where the Money Goes, and Why
(University of Oregon Libraries, 2023) Wayte, Larry
The history of music is closely linked to the history of copyright law. This book explores how the law shaped music and the music industry. From church and court patronage in pre-19th Century Europe, to the effects of social media on music, this book explores the abiding influence of the law on music.