Journalism and Communication

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Introduction to Social Media
(Oklahoma State University, 2023) Lawson, Cheryl
This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
The Mass Media Landscape
(University of Arkansas, 2024) Bostwick, Dave; Riley, Alyssa
The Mass Media Landscape is a compilation of lessons to help audiences understand the evolution of U.S. mass media and disruptive media technologies. It includes overviews of media law, media ethics and media literacy. Chapters contain interactive exercises, review quizzes, writing assignments, and multimedia content.