Journalism and Communication
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- Tài liệuWriting for Strategic Communication Industries(Ohio State University Libraries, 2016) Roberts, JasmineGood writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: - Straightforward chapters that use real-world examples to illustrate key points. - Discussion of different writing styles and techniques. - Examples of communication materials such as press releases, creative briefs, feature articles, and more. - Embedded videos of insights from communication professionals. - Tips on pitching to the media. - A collection of popular sources for further explanation.
- Tài liệuMedia Resistance(Melisa Hasan, 2017) Syvertsen, TrineThis book is about those who dislike, protest, and try to abstain from media, both new and old. It explains why media resistance persists and answers two questions: What is at stake for resisters and how does media resistance inspire organized action? Yet, despite the interest in media scepticism and dislike, there seems to be no book on the market discussing media resistance as a phenomenon in its own right. This book explores resistance across media, historical periods and national borders, from early mass media to current digital media. Drawing on cases and examples from the US, Britain, Scandinavia and other countries, media resistance is discussed as a diverse phenomenon encompassing political, professional, networked and individual arguments and actions.
- Tài liệuExploring Public Speaking: 4th Edition(2018) Tucker, BarbaraThis Open Textbook for Public Speaking was created under a Round Three ALG Textbook Transformation Grant. The revisions include a new look and font, new graphics, and an appendix on first-year issues. The table of contents is hyperlinked, and all graphics are tagged." Original Description: "In fifteen chapters the authors have attempted to address all the major concerns, issues, and material that an introductory, freshman-level public speaking course involves. Beginning with the value of public speaking to one’s life and overcoming public speaking anxiety, the subsequent chapters cover listening and audience analysis; plagiarism and ethics; invention and thesis development; research; organization; introductions, conclusions, and transitions; supporting material; delivery; visual aids; language choices; informative speaking; persuasive speaking; logic and fallacies; and special occasion speeches. The book was written with students in the open access college and with diversity in mind. All the topics that would be found in a traditional textbook are there, at no cost. The appendices include a glossary (key terms are also defined in the text and highlighted in boxes in the margins), a chapter on speaking to diverse audiences, sample outlines, and references. Color photographs, diagrams, and charts are included. The book is being used for the first time with the full cohort of freshmen student, and ongoing revisions are planned as needed. Authors: Dr. Kris Barton (Ph.D., Mass Communication, Florida State University) was Chair of the Department of Communication and Associate Professor of Communication at Dalton State College from 2008 to his sudden passing in May 2016. He was a well published and respected scholar in pop culture and mass media as well as the author of trivia books. His legacy at Dalton State included the initiation of the Bachelor of Arts in Communication, the development of an undergraduate research program and the introduction of many students to scholarly conferences, and making an indelible mark on the hundreds of students he taught. Dr. Barbara G. Tucker (Ed.D., Organizational Leadership, University of Georgia) is current Chair of the Department of Communication and Professor of Communication at Dalton State College. She holds master’s degrees in public address and writing from Ohio University and the University of Tennessee Chattanooga, respectively. Her 38-year teaching career, especially of the basic public speaking course, informs this textbook. She has served as president of the Georgia Communication Association and Interim Assistant Vice President for Academic Affairs as DSC."
- Tài liệuThe Data Journalism Handbook(2019) Gray, Jonathan; Bounegru, LilianaThis book is intended to be a useful resource for anyone who thinks that they might be interested in becoming a data journalist, or dabbling in data journalism.
- Tài liệuIntroduction to Communication Research: Becoming a Scholar(2019) Hand, Lindsey; Ryan, Erin; Sichler, KarenThis open workbook for Communications and Sources Investigation was created under a Round Eleven Textbook Transformation Grant: Welcome to your journey to becoming a communication scholar! We developed this workbook to guide you through the semester as you learn how understand and conduct scholarly research. What does it mean to be a scholar? A scholar is someone who specializes in a particular area of study. For you, this area is communication. And how do you become a scholar? By doing research. But why is it important for you to learn research skills? You might be thinking, I want to be a journalist or make TV shows or work in public relations, why do I need to learn how to do research? Well, if you want someone to watch your TV show, read your article, or listen to your campaign, you will need to conduct research to see if the audience you’re targeting even exists. You will need to research to find out if your ideas are original, what the person you’re interviewing for an article has done in the past, or what makes a successful public relations campaign. You’ll need data in order to pitch your new TV show idea. To be successful in organizational and business communication, it is essential that you learn how to effectively promote successful communication in any institution.
- Tài liệuMedia, Society, Culture and You(2020) Poepsel, MarkMedia, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change. This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation.
- Tài liệuMedia Innovation and Entrepreneurship(2022) Ferrier, Michelle; Mays, ElizabethIn her foreword, Jan Schaffer mentions a spring 2016 survey that revealed educators teaching media entrepreneurship courses defined media entrepreneurship quite differently. “Some respondents saw media entrepreneurship as starting a project that can be monetized. Others saw it as using multimedia tools to tell stories. Still others defined it as building a freelance business,” Schaffer writes. But as educators who’ve been tasked with teaching entrepreneurship, we wanted a textbook that explained entrepreneurship in the context of the disruptions and opportunities in media and journalism. There was no one seminal text that covers the key concepts of media innovation and entrepreneurship that media, communication, or journalism students need, especially as the development of content and technology businesses is very different than traditional brick-and-mortar entrepreneurship.
- Tài liệuIntroduction to Social Media(Oklahoma State University, 2023) Lawson, CherylThis book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
- Tài liệuThe Mass Media Landscape(University of Arkansas, 2024) Bostwick, Dave; Riley, AlyssaThe Mass Media Landscape is a compilation of lessons to help audiences understand the evolution of U.S. mass media and disruptive media technologies. It includes overviews of media law, media ethics and media literacy. Chapters contain interactive exercises, review quizzes, writing assignments, and multimedia content.
- Tài liệuConnecting and Relating: Why Interpersonal Communication Matters(2024) Piercy, Cameron W.Connecting and Relating: Why Interpersonal Communication Matters helps readers examine their own one-on-one communicative interactions. This edited and remixed text incorporates the latest communication theory and research to help students navigate everyday interpersonal interactions. Chapters present key theories and concepts in interpersonal communication, including new chapters on information literacy and public speaking. The chapters in this book cover topics typically taught in an undergraduate interpersonal communication course: family interactions, language, listening, nonverbal communication, persuasion, and romantic relationships, while also presenting practical skills like information search and citation and public speaking.