Journalism and Communication
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- Tài liệuA Guide to Technical Communications: Strategies & Applications(Ohio State University Libraries, 2016) Lynn Hall, The Ohio State UniversityWelcome to the textbook for Engineering Technical Communications courses at The Ohio State University. Our aim in writing this textbook was to create a resource specifically focused on and applicable to the kinds of communication skills most beneficial to the students who take our courses. Therefore, this textbook focuses on developing both technical and professional communication skills and will help readers practice strategies for critically analyzing audiences and contexts, real-world applications of rhetorical principles, and skills for producing documents (reports, proposals, instructions), presentations, videos, and wide variety of other professional communications.
- Tài liệuBusiness English for Success(Saylor Foundation, 2011) Scott McLean, Arizona Western CollegeBusiness English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written communication. If that's the case for you check out our text Business Communication for Success. If, however, your class places the emphasis squarely on written communication and writing proficiency, then Business English for Success is for you. Business English for Success provides instruction in steps, builds writing, reading, and critical thinking, and combines comprehensive grammar review with an introduction to paragraph writing and composition. This step-by-step approach provides a clear path to student-centered learning. A wide range of writing levels and abilities are addressed, helping each student prepare for the next writing or university course. The text opens with a discussion on the sentence and then breaks it down into its elemental components, before reconstructing them into effective sentences, paragraphs, and larger assignments. Then, starting in Chapter 9: Effective Business Writing, the discussion applies lessons learned from the previous foundational chapters into common business issues and applications. From paraphrasing and plagiarism to style to the research process, the expectations increase as several common business documents are presented, including text messages and e-mail, memorandums and letters, the business proposal, business report, resume, and the sales message.
- Tài liệuBusiness Ethics(OpenStax, 2018) OpenStax CollegeBusiness Ethics is designed to meet the scope and sequence requirements of the single-semester business ethics course. This title includes innovative features designed to enhance student learning, including case studies, application scenarios, and links to video interviews with executives, all of which help instill in students a sense of ethical awareness and responsibility.
- Tài liệuCommunication for Business Success(University of Minnesota Libraries Publishing, 2015)Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. This series features chapters with the following elements: Learning Objectives Introductory Exercises Clear expectations, relevant background, and important theories Practical, real-world examples Key Takeaways or quick internal summaries Key terms that are easily identified In-chapter assignments Postchapter assessments linked to objectives and skills acquisition
- Tài liệuCommunication in Practice(University of Minnesota Libraries Publishing, 2025) Jeremy Rose, University of MinnesotaThis approachable and conversational textbook is intended for undergraduate communication courses. Dr. Jeremy Rose draws from an accomplished lecturing career to explore the fundamentals of communication with media examples and real world scenarios.
- Tài liệuCommunication in the Real World - An Introduction to Communication Studies(University of Minnesota Libraries Publishing, 2016)Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action. A key feature of this book is the integration of content regarding diversity and organizational communication in each chapter through examples and/or discrete sub-sections. Discussions of diversity are not relegated to feature boxes. Also integrated into the content are examples that are inclusive in terms of race, gender, sexuality, ability, age, marital status, religion, and other diverse identity characteristics.57
- Tài liệuConnecting and Relating: Why Interpersonal Communication Matters(2024) Piercy, Cameron W.Connecting and Relating: Why Interpersonal Communication Matters helps readers examine their own one-on-one communicative interactions. This edited and remixed text incorporates the latest communication theory and research to help students navigate everyday interpersonal interactions. Chapters present key theories and concepts in interpersonal communication, including new chapters on information literacy and public speaking. The chapters in this book cover topics typically taught in an undergraduate interpersonal communication course: family interactions, language, listening, nonverbal communication, persuasion, and romantic relationships, while also presenting practical skills like information search and citation and public speaking.
- Tài liệuEffective Professional Communication: A Rhetorical Approach(University of Saskatchewan, 2021) Rebekah Bennetch, University of Saskatchewan Corey Owen, University of Saskatchewan Zachary Keesey, University of SaskatchewanWelcome to Effective Professional Communication, your text book for the RCM 200 course at the University of Saskatchewan in Saskatoon, Saskatchewan. As you already know, this course focuses on communicating in professional environments. Even if you haven’t held a job before, you know–at least on a basic level–that how you communicate changes depending on the context of your situation; specifically, you talk differently when you speak to customers/clients versus your co-workers versus your supervisors. Our goal in this text is to break down the communication process in professional environments so you can maximize your chance to get hired and retain your job once you graduate from university. We will do this by looking at communication through political, rhetorical, ethical, and interpersonal lenses and applying this knowledge to your future career.
- Tài liệueMarketing: The Essential Guide to Marketing in a Digital World - 7th Edition(Red & Yellow, 2022) Dionne Solomons Tania Kliphuis Michelle WadleySince our 10th Anniversary Edition of eMarketing: The Essential Guide to Marketing in a Digital World, we have witnessed a global wave of change that has had an undeniable impact on how we live, connect, and communicate worldwide. There is no doubt that the COVID-19 pandemic has, and will continue to have, a lasting effect on human reality. With this in mind, we are incredibly proud to present the 7th Edition of our textbook.
- Tài liệuExploring Public Speaking: 4th Edition(2018) Tucker, BarbaraThis Open Textbook for Public Speaking was created under a Round Three ALG Textbook Transformation Grant. The revisions include a new look and font, new graphics, and an appendix on first-year issues. The table of contents is hyperlinked, and all graphics are tagged." Original Description: "In fifteen chapters the authors have attempted to address all the major concerns, issues, and material that an introductory, freshman-level public speaking course involves. Beginning with the value of public speaking to one’s life and overcoming public speaking anxiety, the subsequent chapters cover listening and audience analysis; plagiarism and ethics; invention and thesis development; research; organization; introductions, conclusions, and transitions; supporting material; delivery; visual aids; language choices; informative speaking; persuasive speaking; logic and fallacies; and special occasion speeches. The book was written with students in the open access college and with diversity in mind. All the topics that would be found in a traditional textbook are there, at no cost. The appendices include a glossary (key terms are also defined in the text and highlighted in boxes in the margins), a chapter on speaking to diverse audiences, sample outlines, and references. Color photographs, diagrams, and charts are included. The book is being used for the first time with the full cohort of freshmen student, and ongoing revisions are planned as needed. Authors: Dr. Kris Barton (Ph.D., Mass Communication, Florida State University) was Chair of the Department of Communication and Associate Professor of Communication at Dalton State College from 2008 to his sudden passing in May 2016. He was a well published and respected scholar in pop culture and mass media as well as the author of trivia books. His legacy at Dalton State included the initiation of the Bachelor of Arts in Communication, the development of an undergraduate research program and the introduction of many students to scholarly conferences, and making an indelible mark on the hundreds of students he taught. Dr. Barbara G. Tucker (Ed.D., Organizational Leadership, University of Georgia) is current Chair of the Department of Communication and Professor of Communication at Dalton State College. She holds master’s degrees in public address and writing from Ohio University and the University of Tennessee Chattanooga, respectively. Her 38-year teaching career, especially of the basic public speaking course, informs this textbook. She has served as president of the Georgia Communication Association and Interim Assistant Vice President for Academic Affairs as DSC."
- Tài liệuHistory of International Relations(Open Book Publishers, 2024) Erik Ringmar, Ibn Haldun UniversityExisting textbooks on international relations treat history in a cursory fashion and perpetuate a Euro-centric perspective. This textbook pioneers a new approach by historicizing the material traditionally taught in International Relations courses, and by explicitly focusing on non-European cases, debates and issues. The volume is divided into three parts. The first part focuses on the international systems that traditionally existed in Europe, East Asia, pre-Columbian Central and South America, Africa and Polynesia. The second part discusses the ways in which these international systems were brought into contact with each other through the agency of Mongols in Central Asia, Arabs in the Mediterranean and the Indian Ocean, Indic and Sinic societies in South East Asia, and the Europeans through their travels and colonial expansion. The concluding section concerns contemporary issues: the processes of decolonization, neo-colonialism and globalization – and their consequences on contemporary society. History of International Relations provides a unique textbook for undergraduate and graduate students of international relations, and anybody interested in international relations theory, history, and contemporary politics.
- Tài liệuIntercultural Communication(University of Missouri - St. Louis, 2020) Shannon Ahrndt, University of Missouri-St. LouisIntercultural Communication examines culture as a variable in interpersonal and collective communication. It explores the opportunities and problems arising from similarities and differences in communication patterns, processes, and codes among various cultural groups. It explores cultural universals, social categorization, stereotyping and discrimination, with a focus on topics including race, ethnicity, social class, religion, gender and sexuality as they relate to communication.
- Tài liệuInternational Business(Saylor Foundation, 2011) Mason A Carpenter, University of Wisconsin at Madison Sanjyot P Dunung, Atma GlobalInternational Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are. Carpenter and Dunung's International Business: The Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. The authors define ”Flat world“ as one where service industries that dwarf manufacturing industries in terms of scale and scope, an Internet that pervades life and work, and networks define modern businesses, whether service or manufacturing. Carpenter and Dunung's text is designed to speak to technologically-savvy students who see national borders as bridges and not barriers.
- Tài liệuInternational Relations(E-International Relations, 2016) Stephen McGlinchey, University of the West of EnglandThis book is designed to be a ‘Day 0' introduction to International Relations. As a beginner's guide, it has been structured to condense the most important information into the smallest space and present that information in the most accessible way. The chapters offer a broad sweep of the basic components of International Relations and the key contemporary issues that concern the discipline. The narrative arc forms a complete circle, taking readers from no knowledge to competency. The journey starts by examining how the international system was formed and ends by reflecting that International Relations is always adapting to events and is therefore a never-ending journey of discovery. Unlike typical textbooks, there are no boxes, charts, pictures or exercises. The philosophy underpinning this book is that these things can be a distraction. This book, like others in the E-IR Foundations series, is designed to capture attention with an engaging narrative. The chapters are short, with simple paragraphs and clear sentences placing the reader inside crucial issues and debates so they can understand how things work, and where they fit in the world around them.
- Tài liệuInternational Relations Theory(E-International Relations, 2017) Stephen McGlinchey Rosie Walters Christian ScheinpflugThis book is designed as a foundational entry point to International Relations theory – structured to condense the most important information into the smallest space and present that information in an accessible manner. The first half of the book covers the theories that are most commonly taught in undergraduate programmes. The book then expands to present emerging approaches and offer wider perspectives. Each chapter sets out the basics of a theory whilst also applying it to a real-world event or issue, creating a lively, readable and relevant guide that will help students to see not only what theories are – but why they matter.
- Tài liệuIntroduction to Communication and Media Studies(ROTEL, 2024) J.J. Sylvia IV, Fitchburg State UniversityIntroduction to Communication and Media Studies is an in-depth exploration of how communication shapes our world. This book traces the historical evolution of media, from the early days of the printing press to today’s digital age, examining key developments such as the telegraph, radio, television, and the internet. It also covers critical theories that explain media’s impact on society, including the effects of advertising, the role of public relations, and the emergence of social media as a powerful force in modern communication. Chapters on media literacy, critical thinking, and rhetorical analysis help students develop critical skills for understanding and analyzing media messages.
- Tài liệuIntroduction to Communication Research: Becoming a Scholar(2019) Hand, Lindsey; Ryan, Erin; Sichler, KarenThis open workbook for Communications and Sources Investigation was created under a Round Eleven Textbook Transformation Grant: Welcome to your journey to becoming a communication scholar! We developed this workbook to guide you through the semester as you learn how understand and conduct scholarly research. What does it mean to be a scholar? A scholar is someone who specializes in a particular area of study. For you, this area is communication. And how do you become a scholar? By doing research. But why is it important for you to learn research skills? You might be thinking, I want to be a journalist or make TV shows or work in public relations, why do I need to learn how to do research? Well, if you want someone to watch your TV show, read your article, or listen to your campaign, you will need to conduct research to see if the audience you’re targeting even exists. You will need to research to find out if your ideas are original, what the person you’re interviewing for an article has done in the past, or what makes a successful public relations campaign. You’ll need data in order to pitch your new TV show idea. To be successful in organizational and business communication, it is essential that you learn how to effectively promote successful communication in any institution.
- Tài liệuIntroduction to Social Media(Oklahoma State University, 2023) Lawson, CherylThis book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
- Tài liệuIntroduction to Speech Communication(Oklahoma State University, 2021) Sarah E. Hollingsworth, Oklahoma State University Megan Linsenmeyer, Oklahoma State University Terrisa Elwood, Oklahoma State University Sasha Hanrahan, Oklahoma State University Mary Walker, Oklahoma State UniversityIntroduction to Speech Communication is used to support teaching, learning and research for SPCH 2713 at Oklahoma State University (OSU). In addition to inclusion of original work authored by the editors to meet the needs of their course at OSU, the editors adapted portions of Exploring Public Speaking: 4th Edition, Stand Up, Speak Out, and Fundamentals of Public Speaking. Please see the Acknowledgements chapter for full citations. We at Oklahoma State University Libraries acknowledge our gratitude for the expertise and generosity of the scholars at Affordable Learning Georgia, College of the Canyons, the Open Education Network and elsewhere for creating and sharing customizable versions of their work. This book also includes an audio version funded by Women for OSU, as well as updated images enabled by a grant from the Oklahoma State Regents for Higher Education.
- Tài liệuMass Communication, Media, and Culture - An Introduction to Mass Communication(University of Minnesota Libraries Publishing, 2016)Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. Today's students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge's sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan's Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation.