Journalism and Communication
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- Tài liệuConnecting and Relating: Why Interpersonal Communication Matters(2024) Piercy, Cameron W.Connecting and Relating: Why Interpersonal Communication Matters helps readers examine their own one-on-one communicative interactions. This edited and remixed text incorporates the latest communication theory and research to help students navigate everyday interpersonal interactions. Chapters present key theories and concepts in interpersonal communication, including new chapters on information literacy and public speaking. The chapters in this book cover topics typically taught in an undergraduate interpersonal communication course: family interactions, language, listening, nonverbal communication, persuasion, and romantic relationships, while also presenting practical skills like information search and citation and public speaking.
- Tài liệuIntroduction to Social Media(Oklahoma State University, 2023) Lawson, CherylThis book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.
- Tài liệuIntroduction to Communication Research: Becoming a Scholar(2019) Hand, Lindsey; Ryan, Erin; Sichler, KarenThis open workbook for Communications and Sources Investigation was created under a Round Eleven Textbook Transformation Grant: Welcome to your journey to becoming a communication scholar! We developed this workbook to guide you through the semester as you learn how understand and conduct scholarly research. What does it mean to be a scholar? A scholar is someone who specializes in a particular area of study. For you, this area is communication. And how do you become a scholar? By doing research. But why is it important for you to learn research skills? You might be thinking, I want to be a journalist or make TV shows or work in public relations, why do I need to learn how to do research? Well, if you want someone to watch your TV show, read your article, or listen to your campaign, you will need to conduct research to see if the audience you’re targeting even exists. You will need to research to find out if your ideas are original, what the person you’re interviewing for an article has done in the past, or what makes a successful public relations campaign. You’ll need data in order to pitch your new TV show idea. To be successful in organizational and business communication, it is essential that you learn how to effectively promote successful communication in any institution.
- Tài liệuThe Data Journalism Handbook(2019) Gray, Jonathan; Bounegru, LilianaThis book is intended to be a useful resource for anyone who thinks that they might be interested in becoming a data journalist, or dabbling in data journalism.
- Tài liệuWriting for Strategic Communication Industries(Ohio State University Libraries, 2016) Roberts, JasmineGood writing skills are important in today's competitive work environment. This is especially the case for communication-related professions such as public relations, brand communication, journalism, and marketing. Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. This book gives readers: - Straightforward chapters that use real-world examples to illustrate key points. - Discussion of different writing styles and techniques. - Examples of communication materials such as press releases, creative briefs, feature articles, and more. - Embedded videos of insights from communication professionals. - Tips on pitching to the media. - A collection of popular sources for further explanation.