Journalism and Communication
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- Tài liệuCommunication for Business Success(University of Minnesota Libraries Publishing, 2015)Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. This series features chapters with the following elements: Learning Objectives Introductory Exercises Clear expectations, relevant background, and important theories Practical, real-world examples Key Takeaways or quick internal summaries Key terms that are easily identified In-chapter assignments Postchapter assessments linked to objectives and skills acquisition
- Tài liệuCommunication in Practice(University of Minnesota Libraries Publishing, 2025) Jeremy Rose, University of MinnesotaThis approachable and conversational textbook is intended for undergraduate communication courses. Dr. Jeremy Rose draws from an accomplished lecturing career to explore the fundamentals of communication with media examples and real world scenarios.
- Tài liệuCommunication in the Real World - An Introduction to Communication Studies(University of Minnesota Libraries Publishing, 2016)Communication in the Real World: An Introduction to Communication Studies overviews the time-tested conceptual foundations of the field, while incorporating the latest research and cutting-edge applications of these basics. Each chapter will include timely, concrete, and real-life examples of communication concepts in action. A key feature of this book is the integration of content regarding diversity and organizational communication in each chapter through examples and/or discrete sub-sections. Discussions of diversity are not relegated to feature boxes. Also integrated into the content are examples that are inclusive in terms of race, gender, sexuality, ability, age, marital status, religion, and other diverse identity characteristics.57
- Tài liệuIntroduction to Communication and Media Studies(ROTEL, 2024) J.J. Sylvia IV, Fitchburg State UniversityIntroduction to Communication and Media Studies is an in-depth exploration of how communication shapes our world. This book traces the historical evolution of media, from the early days of the printing press to today’s digital age, examining key developments such as the telegraph, radio, television, and the internet. It also covers critical theories that explain media’s impact on society, including the effects of advertising, the role of public relations, and the emergence of social media as a powerful force in modern communication. Chapters on media literacy, critical thinking, and rhetorical analysis help students develop critical skills for understanding and analyzing media messages.
- Tài liệuMass Communication, Media, and Culture - An Introduction to Mass Communication(University of Minnesota Libraries Publishing, 2016)Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. The author believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture — and that is what he set out to deliver with his new textbook. Today's students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare, and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge's sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan's Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media — not their content — was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation.